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Home›Blog›11 Basic Communication Principles

11 Basic Communication Principles

By Emma James
12th December 2019
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basic principles of communication

It is impossible to communicate well without practice. It is the more subtle elements of personal communication that you have to learn until it goes spontaneously. You achieve better results with the following basic communication principles.
11 basic Communication principles are below to help you understand and better communicate.

Do not speak with a split tongue
People will not open themselves to you if they do not trust you. However, demanding trust does not work. You have to earn it by consistently showing the right behaviour, making the right decisions and demonstrating the right way of thinking. Remember that people will forgive you a lot when they trust you, but almost nothing when trust is absent.

Make it personal
There is much truth in the following statement: “People don’t care how much you know until they know how much you care.” If you don’t develop meaningful relationships with the people you work with, you’ll never know what’s really going on, until it’s too late to do anything about it.

Make it specific
Being specific is 9 out of 10 times better than ambiguity. Learn to communicate clearly. Simple and concise is always better than complicated and confusing. Time is a very precious commodity in today’s business world. It is, therefore, crucial to learn to get straight to the point. Your goal should always be to filter out all the superfluous and make all your words count.

Focus on the other
The best communicators are not only good at learning and collecting information while communicating with others, but they are also very strong at communicating their vision and ideas and encouraging others to take action. The secret of this is to approach every interaction from the heart of the other. If you really know how to focus on more contributions than receiving, you will achieve your goal. That may seem to contradict your intuition, but it is really true. By focusing intensively on the needs and desires of the other, you will achieve much more than focusing purely on your own agenda.

Open up
The biggest limiting factor in finding new possibilities is a closed mind. Start looking for different opinions and positions. The goal is never to make people change their mind but to understand what they think. It is amazing how many people are afraid of conflicting opinions, whereas they should be particularly interested and curious. An open dialogue with everyone who challenges or confronts you contributes to the development of the organization. It is not the opinion that counts, but the willingness to discuss it and learn from it with an open mind.

Shut up and listen!
Simply sending a message is not effective. Understanding when someone’s lights go out is a very important step in your development to become a better communicator. Remove your earwax and start a conversation with your people and stop giving lectures and monologues – a conversation has much more meaning.

Swap ego for empathy
When boldness is communicated with empathy and care – instead of the arrogance of an inflated ego – good things begin to happen. Empathic communicators display a high level of authenticity and transparency, which appeals to people in particular. This is the communication principle that transforms anger into respect and doubts into the trust.

Read between the lines
The ability to understand everything that is not explicitly said. So keep your ears and eyes open and your mouth shut and you will be surprised how much your awareness in the organization is raised.

If you speak, know what you are talking about
Develop an authority over the topics you speak about. If you don’t know the topic very well, that is discussed, few people will give you the opportunity and listen to you. In contemporary organizations, there is no longer room for bladder jaws that actually have no idea what they are talking about. Great communicators pay attention to both the “what” and the “how” aspects of their message.

Speak both for groups and individuals
Good communicators can adjust their message to accommodate 10 people and then 1,000 people in an auditorium, and they will all feel that they are being addressed as individuals.

Provide a good foundation
Inform your people thoroughly and fully involve them. Explain what the tasks and objectives are. Then ask questions to help your people plan. What problems could you encounter? Who else would you involve? Ask for a brief summary to check whether the quarter has actually fallen. Just “ok I get it” is not enough.

The majority of the problems in organizations are caused by poor internal communication. That is precisely why effective communication is so important. Fortunately, understanding good communication skills is easy. The application appears to be a lot more difficult. “Practice makes perfect,” being open to feedback speeds up the learning pace.

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